About
Discover the digital future through my eyes. Enter and explore the journey that has shaped my expertise.
Riyad EL HAJJAR
Expert in Digital & Media Strategy
Directeur de Clientèle expérimenté dans les domaines du média et du numérique, fort de 16 années d’expérience dans l’industrie du marketing et de la publicité. Expert en gestion des relations clients, en élaboration de stratégies média innovantes et en optimisation des campagnes digitales. Ayant des compétences avancées en leadership, en analyse de données et en collaboration interfonctionnelle. Toujours engagé à atteindre les objectifs commerciaux grâce à une approche stratégique et à une compréhension approfondie des tendances numériques en constante évolution. Prêt à apporter mon expérience approfondie à une équipe dynamique et à contribuer à son succès.
Specialties : Analytics & Reporting, Pilotage de l’acquisition de trafic, Stratégie Digitale, Media Planning Digital, Display, SEO, Veille technique et concurrentielle.
Year of experience
COMPLETED PROJECTS
Satisfied customers
Working hours
Resume
Discover the evolution of my career path at a glance. My CV details my experience and achievements, telling a story of dedication, expertise and success in the digital world.
MEDIAMATIC | Morocco-Casablanca
16 Mois | 2022-2023Media Account Director
En qualité de Directeur de Clientèle Média chez Médiamatic, j'ai développé des relations durables et créé des stratégies médiatiques performantes. En collaborant étroitement avec nos clients, j'ai élaboré des campagnes publicitaires à succès en comprenant leurs objectifs et leurs besoins spécifiques. Ma vision stratégique m'a permis de concevoir et de mettre en œuvre des plans médiatiques qui ont généré des résultats concrets, renforçant la notoriété des clients, stimulant l'engagement et favorisant les conversions. Mon approche professionnelle et axée sur les résultats a contribué à assurer le succès continu de leurs initiatives publicitaires.- Customer relationship management
- Media strategy
- Strategic recommendations
- Operational consulting
- Project management
- Presentation and formalization
- Team and stage management
- Performance measurement
LEADZ | Morocco-Casablanca
6 ans | 2016-2022Director of Account Management
En tant que Director of Account Management, j'ai dirigé une équipe dynamique de chefs de projets et de community managers, tout en assumant la gestion des comptes majeurs. Mes fonctions impliquaient la prise en charge d'une variété de responsabilités essentielles visant à garantir la satisfaction des clients et à favoriser l'évolution de leur visibilité en ligne. Fort de plusieurs années d'expérience, j'ai perfectionné mes compétences en matière de gestion de compte, en collaborant étroitement avec mes collègues pour élaborer des stratégies sur mesure, renforçant ainsi la fidélité de nos clients. Mon expertise s'est affirmée au fil du temps, me permettant d'anticiper les besoins des clients et de mettre en œuvre des solutions innovantes qui ont considérablement optimisé leur expérience.- Multidisciplinary team management
- Consulting and customer support
- Customized digital strategies
- Competitive intelligence and brand awareness development
- Online reputation management
- Project and campaign management
- Team and stage management
THE NEXT CLICK | Morocco-Casablanca
3 Mois | 2016Senior Account Project Manager
As Senior Account Project Manager, I led multidisciplinary teams to deliver projects efficiently and strategically. My ability to manage key accounts, define precise objectives and coordinate activities led to the success of multiple complex projects. I have created detailed project plans, overseen their implementation and ensured ongoing customer satisfaction through transparent communication and proactive resolution of challenges. My project management experience, combined with my in-depth understanding of customer needs, has led to outstanding results every step of the way.- Customer relationship management
- Website design based on specifications
- Writing functional specifications
- Promotion and management of loyalty program marketing plans
- Administrative and customer relationship management
- Development of customer strategies based on analyses
- Participation in pitches and calls for tender
Pyxicom | Morocco – Rabat
6 Ans | 2011-2016Project manager Webmarketing
En qualité de Chef de Projet Webmarketing chez Pyxicom, j'ai géré des initiatives clés visant à renforcer la présence en ligne et à optimiser les performances. Mon rôle a été essentiel dans la coordination d'équipes multidisciplinaires pour atteindre des objectifs ambitieux. J'ai supervisé la planification stratégique, la mise en œuvre méthodique et l'analyse des résultats pour garantir que chaque projet génère des résultats mesurables. Ma passion pour l'excellence opérationnelle et l'optimisation m'ont permis de jouer un rôle décisif dans l'évolution positive des stratégies webmarketing de l'entreprise.- Defining needs
- Site optimization
- Webmarketing watch
- E-commerce and e-CRM
- SEO and content
- Social network management
- Measurement and optimization
- Dashboard & reporting
- Technical and competitive intelligence
Services
Turn your digital aspirations into striking realities. Explore my customized services designed to propel your online presence to new heights. Together, we'll sculpt an exceptional digital future
Digital Strategy
Web developpement
Copyrighting & SEO
Social Media Strategy
Digital Strategy
As a digital expert with extensive experience in online marketing, I offer customized digital marketing strategy consulting services to help your business reach new heights online. My strategic, results-oriented approach ensures that every step is carefully planned to maximize your visibility, engagement and conversions. What you can expect:
- In-depth analysis : I'll start with a complete analysis of your current online situation, including your social networking presence, website and existing advertising campaigns.
- Customized Strategy Development : Based on your specific objectives, I'll create a customized digital marketing strategy, highlighting the channels and tactics best suited to your audience and niche.
- SEO optimization : I'll help you improve your search engine rankings by optimizing your website, keywords and content for maximum visibility.
- Advertising Campaign Management : I'll set up and manage targeted advertising campaigns on various platforms to attract a qualified audience.
- Monitoring and analysis : I'll constantly monitor the performance of your strategy, adjusting tactics as necessary to ensure optimal results.
Web developpement
The online world is a space of infinite possibilities, and I'm here to help you seize every opportunity. With my web design and development service, I create websites that are not just pages, but memorable experiences that captivate and engage your visitors. From visual design to fluid functionality, my holistic approach ensures the creation of attractive, user-friendly websites for an outstanding online presence. What you can expect:
- Custom Design : I'll create unique, impactful designs that reflect your brand while capturing the essence of your message.
- Advanced development : I'll transform your designs into functional websites, using the latest technologies to ensure an optimal user experience.
- Mobile friendliness : All the sites I develop are fully responsive, guaranteeing a smooth experience on all devices.
- SEO integration : I'll make sure your site is optimized for search engines right from the start, so you can get started with an advantage.
- Content Management Made Easy : I'll provide you with the tools you need to easily update your content, offering hassle-free flexibility.
Copyrighting & SEO
As a seasoned digital expert, I offer SEO services designed to propel your website to the top of the search engines. My meticulous, strategic approach ensures that your content is discovered by a wider audience, generating increased visibility and quality organic traffic. What you can expect:
- In-depth SEO audit : I'll start with a complete review of your website, identifying opportunities for improvement and areas requiring optimization.
- Search for relevant keywords : I'll select relevant, highly sought-after keywords to boost your site's visibility in search results.
- Technical Optimization : I'll make sure your site is technically optimized for speed, mobile-friendliness and search engine compatibility.
- Content optimization : I'll work on optimizing your existing content, using on-page SEO techniques to improve relevance and readability.
- Creating Quality Links: I'll implement link-building strategies to boost your site's authority and improve its position in the rankings.
- Monitoring and reporting : I'll monitor optimization progress, providing regular reports on your site's search engine performance.
Social Media Strategy
In the digital age, social media is more than just a communication platform - it's a way to build strong relationships, make your unique voice heard and leave a lasting impression. I'm here to help you navigate this dynamic landscape with a social media strategy that will make your brand shine. What you can expect:
- Customized strategy : Your brand is unique, which is why I create a strategy that aligns with your values, goals and target audience.
- Content That Delights : Every message, every image, every interaction - I create content that captivates, engages and evokes authentic emotions.
- Intelligent management : Well-planned publications and constant interaction with your community strengthen your links and visibility.
- In-depth analysis : I closely monitor your social media performance, adjusting our strategy to maximize impact and results.
- Graphic design : Each visual is carefully crafted to capture the essence of your brand and capture the attention of your audience.
- Organic growth : I adopt methods that promote organic audience growth, based on authenticity and relevance.
Ready to entrust your project to me?
Skills
Discover the full arsenal of my digital skills that blend into a strategic symphony. From impactful design to tactical deployment, I transform challenges into opportunities to leave an unforgettable digital footprint.
Language skills
Arabic
French
English
TESTIMONIALS
Discover the voice of customer satisfaction. Immerse yourself in the glowing testimonials of those I've had the privilege of working with. Their confidence and success speak louder than any words.
Achraf LEMNINI
"Whoever works with Riyadh is lucky!
Riyad has worked and evolved alongside me for over 10 years, and I've seen him shine every time with his autonomy, hard skills and soft skills. His specialization in Digital Marketing has made him an expert, capable of managing Web, Branded Content and Media Buying projects.
Riyad didn't just collaborate on "Agency" subjects, but as a perfect "intrapreneur" he helped build from scratch several platforms as part of our projects in : Conversational Marketing, Business Generation and Phygital.
In short, Riyad is a Manager whose seniority is matched only by his commitment and spirit of belonging. I highly recommend working with this outstanding profile! "
Abdeljabar Taoufikallah
" During my time as a developer in Riyad's team at Share Conseil, I had the opportunity to observe his project management skills closely. Riyad's strong organizational abilities and clear communication were evident as he guided us through various tasks. While we faced some challenges that tested our team's resilience, Riyad's leadership and determination helped us navigate those situations. I recommend Riyad for his project management capabilities and his commitment to delivering results, even in demanding circumstances. "
Via Linkedin
Imane FARHANE
"I highly recommend Riyad El Hajjar's collaboration with Inetum for the management of his advertising campaigns. With a successful track record in implementing innovative advertising strategies, including his previous collaboration with Inetum, Riyad demonstrated a thorough understanding of the company's specific needs. His ability to fuse creativity with a solid strategic approach has led to outstanding results. "
Via Linkedin
Salma Rahmouni
" J’ai pu collaborer avec Riyad sur différents projets au sein de Mediamatic, nous étions dans deux départements différents mais complémentaires. Ainsi nous avons travaillé sur des sujets liés à la production / planification et le développement d'outils de suivi et de reporting. Très compétent, curieux et surtout passionné, il est en plus d'être un excellent team mate, un atout majeur dans une équipe. Je suis donc ravie de recommander ses compétences, tout en espérant collaborer de nouveau avec lui sur des projets futurs ! "
Via Linkedin
Rajaa Ounas
" Dear Riyad, You are the kind of person we need in our team. Always smiling, very motivated and trying to give the best from yourself. You have been and still a problem-solver ; you are always willing to take up new challenges .. sometimes several at a time so I can guarantee your professionalism. You are an asset to any team ! Working with you has been a real pleasure and I wish you now all the best for the rest of your career. "
Via Linkedin
Mohammed Slaoui
" J’ai eu le plaisir de collaborer avec Riyad sous deux casquettes et à travers deux entités en tant que directeur de compte stratégique et créatif quand j’étais son client chez les Succursales Renault ainsi qu’expert média pour le compte de Toyota Du Maroc. Sa forte implication, engagement et expertise permet d’assurer le meilleur rendement des opérations et la gestion complète du scope stratégique, créatif et opérationnel. Je suis donc ravi de recommander facilement le profil de Riyad pour ces périmètres qu’il maîtrise à la perfection. "
Via Linkedin
Inass Kandil
" J’ai eu l’occasion de travailler avec Riyad sur plusieurs projets de collaboration. Il a géré les projets de A a Z avec un sens du détail que j’ai rarement vu. De la mise en place du contenu, l’élaboration des stratégies média à l’exécution des campagnes. Une belle rencontre professionnelle "
Via Linkedin
Marouane EL Hanafi
" Il me fait plaisir de rédiger cette lettre de recommandation pour mon collègue, Riyad El hajjar, avec qui j'ai eu le plaisir de travailler pendant plusieurs années quand il était chez Pyxicom et ensemble chez Share Conseil. Riyad est une personne passionnée par le marketing, la publicité et la communication, avec une inclination marquée pour la culture geek. Sa passion pour ces domaines se reflète dans son travail au quotidien. Riyad a démontré un engagement exceptionnel et une expertise impressionnante. Il excelle dans la planification, la coordination et la direction de campagnes publicitaires. Riyad a la capacité rare d'harmoniser les exigences de la publicité avec les contraintes budgétaires, en utilisant sa connaissance approfondie des produits et services, les possibilités des médias, et en prenant en compte les caractéristiques de l'auditoire cible. Ce qui distingue Riyad, c'est sa capacité à rester constamment à l'affût des dernières tendances et innovations dans le domaine du marketing digital. Il est particulièrement réceptif au digital marketing, au placement de produits et aux opérations à 360 degrés. Son désir insatiable d'apprendre et de se tenir informé des nouvelles opportunités dans le secteur du marketing numérique est une qualité précieuse qui a toujours été bénéfique pour nos projets. Riyad possède un ensemble impressionnant de compétences, notamment en Analytics & Reporting, Pilotage de l'acquisition de trafic, Stratégie Digitale, Media Planning Digital, Display, SEO, et Veille technique et concurrentielle. Sa capacité à analyser les données, à tirer des conclusions précises et à élaborer des stratégies efficaces est un atout majeur pour toute équipe. Je n'hésiterais pas une seconde à recommander Riyad El hajjar pour tout poste lié au marketing digital. Son enthousiasme, son expertise et son dévouement en font un collaborateur précieux qui est prêt à relever tous les défis. Riyad est l'incarnation de la passion pour le marketing et la publicité, et je suis convaincu qu'il continuera à exceller dans sa carrière. "
Via Linkedin
Marouane CHAKIB
"As Riyad's former colleague, I had the privilege of working closely with him for six years in-house, followed by four years of successful collaboration with Share conseil. During this time, Riyad demonstrated an exceptional evolution, moving from project management and digital to becoming a digital marketing professional for renowned brands such as Renault and Dacia. His career path reflects his passion for excellence and his constant willingness to take on new challenges. His successful transition to digital marketing is a testament to his commitment to his ambitions and his ability to push his limits. Riyad brings an in-depth knowledge of web projects and project management acquired in-house, as well as expertise in digital marketing. His dedicated contribution, rigorous methodology and proactive collaboration have had a significant impact on our collective success. Riyad truly embodies versatility and excellence in today's digital world. "
Via Linkedin
Belkahia Fayçal
"I've had the pleasure of working with Riyad as Director of Account Management at Share Conseil. His infectious enthusiasm for marketing, advertising and communications is reflected in his innovative approach and creative ideas. Riyad excels at analyzing and communicating results, and his expertise in overseeing traffic acquisition was fundamental to achieving our objectives. I've learned a lot from him, especially on the Ocarz projects and the FCA account. His commitment to excellence and ability to collaborate as a team enriched every interaction. I highly recommend Riyad to any company looking for a passionate, skilled and results-driven leader in marketing and communications. "
Via Linkedin
Abdelali Kabou
" Riyad is an invaluable asset to Share Conseil. His blend of professionalism, knowledge, and genuine kindness sets him apart, and I am confident that he will continue to achieve great success in all his future endeavors. "
Via Linkedin
Mohamed Amine Boufous
"I'm delighted to recommend Riyad. I had the privilege of working closely with him during the launch of Riyad's platform in 2010, and his dedication to his area of expertise is quite remarkable. Riyad has a deep understanding of webmarketing and the digital world, which shines through in the insightful and informative articles he produces for Riyads. His talent for deciphering industry trends, explaining complex concepts in an accessible way and bringing a unique perspective to hot webmarketing topics is truly impressive. Riyad is an invaluable asset to any company seeking to stand out in the webmarketing field. His passion, commitment and ability to mobilize teams make him a trusted professional for successful projects. I highly recommend Riyad for his undeniable impact in the webmarketing industry. "
Via Linkedin
Zakaria NOUNA
I worked with Riyad for more than a year managing one of the biggest accounts of the agency "Renault & Dacia". What stroke me most about him is his great versatility. Apart from outstanding Project Management abilities, he could do anything of the following :SEO / Web Analytics / UX /UI / Image editing / display animations / email marketing and more. With this he could not only keep the client happy but also make life easier for his team the whole agency.
Via Linkedin
Badr Doukkali Alamajidi
"Riyad and I have joined hands on several projects during our respective spans at Share Conseil and Motorsports Maroc. The launch of Royal Enfield brand in Morocco was probably the most important and most impactful one, as it was also the project where I got to witness the qualities and extended set of skills of Riyad, from both human and professional POV. Riyad is always one to take pertinent initiatives and approach workstreams with a broad-minded and optimization-oriented perspective. He has managed to highly contribute in the biggest launch the company has ever designed/executed, thanks to his exceptional dedication and his impressive skills in webmarketing, content optimization, SEO - just to cite a few. Open to sharing his valuable knowledge and always available when needed, Riyad proved to be an ideal collaborator and advisor with a genuine team spirit. He shall be a valuable asset to any company he decides to join/run, and I recommend him without reservation!"
Via Linkedin
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